Designed to celebrate your silhouette G-Star reintroduces their iconic G Shape denim

Relaunching their G-Shape range to the South African market, denim favourite brand G-STAR has partnered with Pamela Mtanga — multimedia entrepreneur, fashion influencer and GLAMOUR’s Most Glamourous and Woman of the Year winner — to showcase their denim.

G-STAR’s renown for pushing boundaries with innovative designs and cutting-edge technology continues with the relaunch of the G-Shape. Crafted to sculpt and support, the G-Shape denim is designed for women who move with purpose and confidence. Tailored with a high-rise, super-skinny fit, it is engineered to flatter a smaller waist and fuller hips, eliminating waist gapping and enhancing natural curves. The silhouette features a specially curved high back rise and a waistband that wraps around the hips for a flawless, empowering fit. Made with a unique stretch fabric, the G-Shape enhances comfort without compromising on structure, showcasing G-STAR’s commitment to innovation in denim.

G-STAR’s recognition of Pamela’s influence within the fashion space makes this partnership a perfect fit. Her fearless approach to fashion and beauty makes her a natural fit for the G-Shape ethos, pushing boundaries and inspiring confidence among women. In their latest campaign, Pamela serves up some serious style inspiration, wearing her denim effortlessly. For those seeking comfort, consider pairing these jeans with sneakers and layering for a contemporary interpretation of the Canadian tuxedo. Alternatively, add heels and a chic leather jacket for a sexy and edgy look. Accessorise with a neck scarf to complete your ensemble.

Together with Pamela, G-STAR redefines what it means to wear denim in South Africa. The G-Shape is available now in stores and online at G-STAR.

Photography: Shezaan Waggie (@‌shezanwaggie_)