Shop stylish this summer

When shopping for gifts for your loved ones this season or just something special for yourself, finding affordable as well as quality on trend items are essential. With this in mind South African womenswear brand Miladys has unveiled its first-ever Store of the Future at Canal Walk, marking a bold new chapter in its retail journey.

The milestone opening reaffirms their continued evolution to meet the needs of the modern woman. Someone who exudes confidence, is connected, and is inspired by style that celebrates every stage of her life. The store design introduces a modern, open-plan layout with warmer textures, natural tones, and intuitive navigation, creating an environment that feels both elevated and welcoming. “At the heart of what we do is our customer, and our goal is to make her shopping experience uplifting and enjoyable.” - Natalie Wills, Managing Director at Miladys The Canal Walk store sets the tone for the next phase of Miladys’ brand journey.

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Shopping Edit: What to pack for your upcoming summer vacay

The Belmond Mount Nelson hotel was host to the Miladys SS25 Summer Resort Experience and to celebrate this milestone, media, influencers, and brand partners were invited to this special event. The afternoon’s SS25 Resort showcase, led by Merchandise Director Jocelyn Elliot, celebrated the season’s palette of easy elegance and effortless confidence. The collection captures the essence of South African summer - fluid silhouettes, breathable fabrics, and soft neutrals accented with optimistic pops of colour. Guests enjoyed signature cocktails crafted in partnership with Lucky Bird, adding a refreshing twist to the day’s festivities.

“This season was about capturing the ease of escape, that effortless resort feeling, but reimagined for real life. We wanted pieces that move with her, that she can wear from a getaway to her everyday, with confidence and comfort always at the core.” - Jocelyn Elliot, Merchandise Director at Miladys The collection preview featured curated looks that highlight the brand's design evolution and enduring commitment to fit, quality, and inclusivity.