Juicy Couture, the brand made famous by its velour tracksuit and worn by Hollywood’s A-list is now in South Africa, Melrose Arch.
The contemporary casual wear and dress clothing brand jumped to fame when they custom designed a famous Juicy tracksuit for Madonna. Since then countless celebrities have been spotted in the brand – Jennifer Lopez, Britney Spears, and Paris Hilton to name a few!
Now in October 2015, Juicy Couture has been brought to South African shores with its first ever African concept store opening its fashion-forward doors in Melrose Arch.
Luxury fashion gurus, Surtee Group, are solely responsible for bringing about more high-end retail, through the introduction of this glam retail temptation – undoubtedly adding to Melrose Arch’s ever-increasing fashion cred.
Upon entry, you can’t help but feel at home as the flagship store channels a fabulous dressing room energy – resembling a giant French walk-in closet. The look is overtly luxurious: black and white checkered flooring, French beading, chandeliers, and gold fixtures, expansive use of mirrors and shades of pink adorn the store with a cerise pink couch as the pièce de résistance within the room.
The clothing collections and meticulously merchandised jewellery, perfumes, handbags and sunglasses all work together as the real heroes of fashion within the room – it’s what fashion dreams are made of!
Juicy Couture Melrose Arch tastefully displays Juicy’s yoga, sportswear, babywear and the heritage collections. Key streetwear, semi-formal and casualwear trends all make an appearance throughout the store.
The Juicy Couture store is located in the upper shopping level of Melrose Arch Shopping centre at shop U12 and can be contacted on (011) 483 2644.
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