Showcasing intimate interviews with TurnUp Music’s artists, the series is hosted by SAMA nominated singer, songwriter and entertainment personality Chad Saaiman and is available exclusively on VideoPlay and Vodacom’s MyMuze.
Starting with Youngsta CPT, Khuli Chana and Berita, the show is made possible with the support of vivo mobile, the innovative smart phone brand that has a growing footprint in the South African market.
This first four-part series goes live in July, just ahead of the local launch of the Y12 and Y30 devices, two new mid-range smart phones available through the Vodacom network. “We are so excited to partner with TurnUp Music,” says Hawa Hyath, Marketing Director of vivo South Africa. “Through this partnership we are supporting South Africa’s amazingly creative talent, while giving our consumers the opportunity to have insider knowledge of their favourite musicians.” “TurnUp Music is very passionate about encouraging African talent in a holistic and supportive way,” says Thabiet Allie, CEO of TurnUp Music.
“By partnering with vivo mobile to create The DNA show, we are able to uncover the stories behind some of our most famous musicians, and that’s always an inspiration for aspiring stars.” Kicking off the series, episode one sees legendary artist Youngsta CPT in conversation with Saaiman as together they delve deep into what it means to win awards, grow your fanbase and ultimately be successful in today’s current climate.
They also chat about how to persevere when things are tough and what it was that influenced the Cape Town rapper to diversify into clothing with his covetable YGen brand. “I’m really excited to be hosting The DNA Show,” says Chad Saaimon. “Being a musician myself, I’ve always had a keen interest in creating platforms to share great stories.” Hawa echoes this: “What we are especially loving about the show is the ability it has to seriously encourage and inspire ordinary South Africans to follow their dreams – just like so many of these musicians did.”
The first show goes live on Friday July 3, 2020 and is available to stream on https://www.vodacom.co.za/vodacom/services/vodacom-video-play and https://mymuze.com/za