Dove has launched ‘Magic Mind and Body’, a children’s eBook which has become part of their Dove Self-Esteem Project.
The book is a collaboration with Cartoon Network’s Steven Universe series and together they have created content that challenges stereotypes portrayed in children’s media that could influence their self-esteem and body confidence.
The existence of the Self-Esteem Project and the #ShowUs campaign, which aims to improve beauty diversity in advertising and media while challenging harmful beauty stereotypes, proves that Dove has always been a brand that focuses on creating a world where beauty is a source of confidence and not anxiety.
Magic Mind and Body is co-written by Steven Universe creator and New York Times best-selling children's author, Rebecca Sugar, and is particularly inspired by research showing that children’s media has a strong influence on young people’s self-esteem and body confidence.
According to recent research, over 50% of young girls around the globe don’t feel good about their appearance. At times this angst escalates to a point where their desire to participate in activities as simple as spending time with friends is dampened.
Through Magic Mind and Body’s storyline, kids are positively influenced and inspired to acknowledge each individual’s uniqueness and to develop their own body confidence. The book uses body functionality theories as a tool to highlight individuality, encourage body acceptance and improve self-confidence.
GLAMOUR is in absolute support of all things empowering and confidence building for the beautiful women and the children of this county and around the world. Dove is doing life-changing work with #ShowUs, Self-Esteem Project and other body positive campaigns. Movements we should all stand for.
Do your part to help raise the next generation of confident young people by sharing Magic Mind and Body and the Dove Self-Esteem Project with those close to you.