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Armani Beauty Simplicity, Natural Elegance, and Authenticity

For over 20 years, Armani beauty has been delivering beautifully textured make up, skincare formulated from the most pioneering science, alongside fragrances created with the rarest ingredients. Inspired by real people and their needs, the make-up line is created to enhance natural beauty, revealing rather than hiding, and is renowned for several iconic products:

Luminous Silk Foundation, Image: Supplied

Luminous Silk and Power Fabric+ foundations, Eyes to Kill mascara and Eye Tint eyeshadow, and liquid lipstick Lip Maestro as well as the latest Lip Power lipstick. The skincare line includes the signature anti-aging range Crema Nera.

The brand encompasses men’s and women’s fragrance collections, among which are the iconic Acqua Di Giò, Code, Sì, and My Way, as well as the haute couture fragrances range Armani / Privé.

Armani Beauty Station, Image: Supplied

The first Armani Beauty counter was launched in Africa on the 24th of February 2024 in Johannesburg, South Africa. The store features Armani’s new retail design, The Red Ribbon. This new innovative retail design brings in more disruption and modernity; as well as services at the heart of the counter.

Luminous Silk Foundation, Image: Supplied

Armani Beauty can be discovered exclusively at Edgars Sandton and Edgars Online

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