The Gloss Boss Is Bringing The Shine Introducing PABI’S BOMB shiny lipgloss

Glossy lips, playful pink packaging and a marshmallow sweet twist, this April, essence turns up the shine with a limited edition drop that’s pure main character energy! Introducing PABI’S BOMB shiny lipgloss, created in collaboration with South Africa’s gloss boss and essence ambassador, Pabi Cooper. Bold, fun and impossible to ignore, this Trend Edition captures everything Pabi represents: confidence, culture and unapologetic self expression.

Pabi’s rise from viral dance sensation to platinum selling Amapiano star has been powered by fearless authenticity and that same energy lives inside this gloss. PABI’S BOMB isn’t just about shine; it’s about celebrating community, individuality and beauty that feels personal. Made by Pabi with essence, for you.

Meet 01 Cooper Mallow

At the heart of the drop is 01 Cooper Mallow, a sweet, juicy gloss featuring Pabi’s favourite marshmallow scent and the iconic JUICY BOMB mega shine finish. The formula delivers that glass like glow without the sticky feel, leaving lips looking fuller, smoother and ultra glossy. Wrapped in playful pink packaging, it’s designed to pop on your lips and on shelf! As a limited edition Trend Edition, this is beauty made to create hype. It’s collectible. It’s share worthy. And at just R34.95, it proves that high impact shine can still be seriously affordable!

How to Wear the Shine

The beauty of PABI’S BOMB lies in its versatility. For an effortless everyday look, swipe it directly onto bare lips for instant freshness and hydration. The high shine finish catches the light beautifully, making your lips look naturally fuller in seconds.

If you’re after a more sculpted moment, pair it with a neutral or brown lip liner. Slightly blend the liner inward before applying the gloss to create depth and dimension, a soft, contoured effect that feels modern and flattering. For extra drama, layer it over your favourite nude or pink lipstick and concentrate the gloss in the centre of the lips to amplify the shine.

To complete the look, keep the rest of your makeup radiant and playful: glowing skin, brushed up brows, fluttery lashes and a touch of highlighter. Glossy lips should feel fun, not fussy and that’s exactly the vibe here.

A Collaboration That Hits Different

PABI’S BOMB is more than a lipgloss launch; it’s a cultural moment. With millions of followers and a fiercely loyal fanbase, Pabi represents a new generation of creators who turn everyday beauty into a statement. This collaboration strengthens essence’s connection to that community, one that believes makeup should empower, excite and never take itself too seriously.

The JUICY BOMB formula has always been known for its ultra glossy, non sticky finish, but this edition adds something extra: personality. It’s sweet, bold and full of attitude just like Pabi.

Whether you’re an essence fan, a gloss collector or part of Pabi’s community, this is your moment to get in on the shine.

Available at leading retailers including Ackermans, Amazon, bash, Clicks, Choice Clothing, Dis-Chem, Dunns, Edgars, Foschini, Superbalist, Takealot, The Fix and Woolworths this limited edition gloss is ready to make waves.

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