BIRKENSTOCK is showcasing industry-leading South African female professionals who spend long hours on their feet as part of a campaign to celebrate the brand’s specialist Professional collection.
The series brings to life the story of local senior hairstylist Marchay Linderoth, drawing on her industry experience to underscore the importance of specialist footwear in her work life.
Founded in 1774, BIRKENSTOCK is one of the world’s longest-standing footwear brands, recognised for its heritage of craftsmanship, orthopaedic expertise, and commitment to quality. Each pair is crafted with premium, responsibly-sourced materials and features the brand’s iconic contoured footbed – a design that has remained central to its identity for over 250 years.
Based at the KITSUNE hair salon in Cape Town, Marchay Linderoth is a freestyle hairstylist who blends artistic vision with technical skill daily. Being the “go-to” among Cape Town’s creative industry, her work spans commercial fashion, music videos, and bespoke client styling.
Marchay, who is featured wearing the BOSTON Supergrip in white, works with brands and celebrities across and outside of South Africa. Her most recent work includes styling for editorials and the runway with international designer Grete Henriette on her latest collection.
Typically, she has clients booked back-to-back and spends up to eight hours on her feet at work, so footwear is just as important to her as scissors and hairdryer.
“Proper footwear is essential to keeping me comfortable and productive. My shoes are not only vital for comfort but also for protecting my feet from hair splinters and dyes,” explains Marchay. “When I know I have a long day ahead, I always opt for my BIRKENSTOCKS.”
The BIRKENSTOCK Professional range features styles that are specific to industry requirements and include high-traction slip-resistant outsoles, cushioned midsoles, as well as easy-to-clean fluid, oil and grease-resistant materials across iconic BIRKENSTOCK silhouettes.
The Professional collection’s design elements cater to chefs, medical practitioners, hairstylists, botanists and other hard-working professionals who spend most of their days on their feet. While this specialist range meets the need for durability, safety and the well-being of one’s feet, it doesn’t sacrifice on style or support.
Products include the BOSTON Super Grip (R2899) in white and black; the BOSTON Pro (R3399) in soft java and black; the SUPER-BIRKI (R1799) in black and white; the SUPER-BIRKI 2.0 (R1999) in white, black, thyme, purple fog, ink blue, green; the BIRKI AIR 2.0 (R2999) in jet black; the PROFI BIRKI (R1999) in black; the TOKIO Super Grip (R2899) in black and white and the TOKIO Pro (R3499) in black and gun metal.
BIRKENSTOCK’s heritage in crafting timeless footwear celebrates centuries of shoemaking tradition and the brand’s philosophy of supporting natural movement and to enable walking as nature intended. The Professional collection is designed and certified to maintain professional safety standards without sacrificing the support you need to give your best.
Rooted in tradition, yet ever-evolving, BIRKENSTOCK remains as culturally relevant today as it has been throughout its history. Follow @birkenstockza and shop the Professional range at www.bashafrica.com.
