This month, American Express launched its first-ever exclusive pop-up experience in South Africa.
Organised by Nedbank, in collaboration with The World’s 50 Best Bars, the event took place from 20 to 22 October 2022 at Zioux in Sandton, and gave American Express® Card Members an exclusive opportunity to enjoy exceptional cocktails made by bartenders who rank on The World’s 50 Best Bars list: Maura Milia, Manager of London’s Connaught Bar (ranked no 8) and Tato Giovannoni from Argentinian bar Florería Atlántico (ranked no 18).
The pop-up package also included a luxury five-course meal, including complimentary cocktails valued at R1000, as well as a discount of 50% on drinks curated by the bartenders.
The event is the latest in a series of exclusive experiences for American Express Card Members, including Card Members from licensed issuers that are part of the American Express network in select cities around the world. Through these collaborations with leading banks, the benefits, services, and experiences that American Express offers are extended to more people globally. American Express has already hosted similar exclusive events for Card Members in the United States, Japan, Israel, Turkey, Argentina and Uruguay.
Ahead of the event, Vice President, Global Head of Product and Marketing for American Express Network Services, Duygu Yenidogan-Schmidt, said:
‘We’re delighted to bring this incredible event to South Africa for the first time. In collaboration with Nedbank and the talents of Tato Giovannoni and Maura Milia.”
“American Express understands our clients’ desire for the best in life, including access to curated, private events. Through this event, local American Express Card Members will have an opportunity to experience the international cocktail scene on home ground.”
The first ever South African American Express Pop-Up event was definitely a success. Here’s a look inside the event:
To learn more about the American Express experience click here.
