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Introducing DKNY’s new Be Delicious Orchard St Eau de Parfum

Introducing Be Delicious Orchard St Eau de Parfum, a brand-new addition to DKNY’s bestselling Be Delicious collection.

Bursting onto the scene in 2004, DKNY’s Be Delicious fragrances continue to celebrate individuality and the spirit of the Big Apple. Almost twenty years after its original launch, the collection remains an iconic symbol of the Y2K era.

DKNY Be Delicious Orchard St draws inspiration from the bustling Lower East Side in downtown New York — a forward-thinking neighborhood with historic roots. An area bearing a reputation for being ahead of the curve, the Lower East Side is a diverse melting pot full of eye-catching street art, trendy flair, and punchy flavours. The namesake Orchard Street is a small but significant piece of the neighborhood.


The iconic Be Delicious design received a graffiti-inspired makeover. Be Delicious Orchard St features a playful, street art-style apple print in bright neon yellow on a dazzling hot pink bottle. Reminiscent of a brown grocer’s bag, the recyclable FSC-certified paperboard carton is stamped with the same eye-catching graffiti apple pattern and hot pink accent to match the fragrance bottle.

Image: Supplied


Created by IFF perfumer Natasha Côté, Be Delicious Orchard St is an exhilarating Floriental Fruity scent bundled with optimistic energy. When asked about the fragrance creation, Côté said, “My creation for Orchard St was inspired by the trendy, feel-good vibes radiating from the Lower East Side. I wanted to transport wearers to this special nook of the Big Apple that embraces differences, art and uniqueness through a fragrance filled with casual, yet sophisticated style and electric, downtown spirit.”

Senses are awakened by a sparkling ray of mouth-watering, pink deliciousness. Pink Lady Apple and Neon Pink Grapefruit radiate with juicy excitement as Pink Pepper adds pulses of bold spice. The luscious florals of Jasmine and Orris anchor the heart in feminine charm, while bright fruits of Black Raspberry and Pomegranate highlight a joyful, carefree nature. Creamy Cedar Wood wrapped in Leather creates a polished, New York vibe to capture the dynamic spirit of downtown.

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