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In an exclusive Q&A, Paris Hilton shares what it means to be the new face of KARL LAGERFELD

In an exclusive interview Paris Hilton sits down with the brand to discuss the significance of the collaboration and her style evolution. 

KL: This campaign steps away from the image expected of you. What does that shift mean to  you? 

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P:It truly embodies my evolution throughout the years. I’m more than just the girl that you  watched on The Simple Life. I’m an advocate, a philanthropist, a mom, a pop star, and forever  a fashion girl. I’m no longer playing a character - I’m just being me - every version of myself. 

KL:Is there one piece in the campaign that feels like the ultimate Paris-meets-Karl moment?   

P:Edgy chic meets glam and femininity is what comes to mind. I love the reimagined edit of the  video where Karl interviews himself - but this time, he’s asking me the questions. It’s  unexpected and fun. 

KL: What does the campaign mean to you? 

P: I’m honored to continue Karl Lagerfield’s iconic  legacy and embody his philosophy that you can evolve, shine, and still stay true to yourself.  That’s something I really believe in. 

KL: What does working with KARL LAGERFELD allow you to explore in your own identity?  

P:I  love fashion, and any time I can experiment with my own signature looks and get a little edgy,  I always have so much fun. 

KL:Karl was known for his sharp wit and even sharper tailoring. How do you make a power  suit feel playful? 

P:Sparkles. And like Karl, a good pair of sunglasses. 

KL:You’ve been a muse and icon for decades—what does that word ‘icon’ mean to you in  2025? 

P:Being timeless, authentic, and having a good heart. 

KL:There's a picture of you and Karl together, and he's whispering something in your ear...  Can you tell us what he was telling you? 

P:Let’s just say... he knew how to make me feel iconic.  But a girl never reveals her secrets! 

KL:If you could speak to Karl today, seeing the campaign, what would you say to him? 

P:Thank  you for letting me be part of your iconic legacy and loving me for who I am.

KL:You have been a style icon from the start - how has your style evolved from the early  days of your career to now? 

P:I’ve always dressed for the moment — whatever inspired me, I  wore it. In the beginning, I didn’t have a stylist; I just followed my instincts. Now I approach  fashion with more intention, but that playful spirit is still there. I love collaborating,  experimenting, and using style to express where I’m at in life.  

KL:You’ve inspired the Y2K comeback. How does it feel seeing that era return? 

P:It makes me  smile. That era was all about having fun with fashion, and it’s amazing to see a new generation  put their own spin on it. I love watching the creativity come to life on Tiktok— it’s like a full circle moment. 

KL:Do you see yourself more as a trendsetter or a reinventor of classics? 

P:Definitely a  trendsetter. 

KL: You once described your earlier persona as a form of self-protection. How has letting go of that image changed the way you express yourself through fashion today? 

P:Letting go of that character has given me space to be bolder. I experiment more with fashion and feel more  confident in who I am.

Paris Hilton and Jon Kortajarena for Karl Lagerfeld

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