KARL LAGERFELD unveils its Fall/Winter 2025 campaign, From Paris with Love, starring global icon Paris Hilton. Blending her one-of-a-kind charisma with the brand’s unmistakable aesthetic, the campaign playfully unites two cultural forces who have shaped pop culture on their own terms.
Embracing both an elegant and witty visual dialogue between Paris Hilton and the Maison’s Parisian roots, the campaign explores themes of glamour, individuality, and attitude—channeling the irreverent spirit and sharp sophistication that defined Karl Lagerfeld himself. The result is a celebration of authenticity and self-expression, presenting Paris in a fresh, unexpected light and reframing her renowned image through the lens of the brand’s distinctive point of view.
“Paris is both a global icon and a businesswoman—someone who understands the cultural power of image and reinvention. She and Karl have each defined eras in their own distinct ways. This collaboration captures a dynamic that feels both unexpected and entirely authentic—a dialogue between enduring influence and ever-evolving relevance.”
— Pier Paolo Righi, CEO of KARL LAGERFELD
Prominent fashion photographer Chris Colls returns for his third consecutive campaign with the brand, capturing KARL LAGERFELD’s signature style and house codes in a series of striking black-and-white visuals. The campaign’s digital dimension comes to life, with a fresh reinterpretation of Karl Interviews Karl, (an intriguing and self-mythologizing video where Karl Lagerfeld interviewed himself) infused with humor and surprise that nods to Karl Lagerfeld’s beloved wit, along with a series of surprising and irreverent social moments.
This season’s campaign unifies the KARL LAGERFELD universe—including KARL LAGERFELD Paris and KARL LAGERFELD JEANS—under one elevated creative voice.The collection includes structured tailoring and directional silhouettes paired with timeless accessories, resulting in a wardrobe that feels expressive, modern, and unmistakably KARL LAGERFELD.
Fronting their KARL LAGERFELD menswear campaign is international Spanish model and actor Jon Kortajarena embodying the collection’s confident edge and serving as the perfect counterpart to his longtime friend.
To celebrate the launch of the campaign, a Paris Fashion Week event will take place on October 1st, 2025—a late-night moment to remember, with Paris taking center stage.
https://europaart.co.za/karl-lagerfeld-fw25-paris-hilton/
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