Jaden Smith named Christian Louboutin’s first men’s creative director

In a bold and history-making move, Christian Louboutin has named Jaden Smith as its first-ever Men’s Creative Director. Known for his unapologetic approach to fashion, gender expression, and culture, Smith will now oversee the creation of four men's collections annually. His new role signals not just a change in leadership, but a shift in how men’s fashion can be imagined and experienced.

Jaden’s appointment comes after years of mutual admiration between him and Louboutin, who first met in 2019. What began as a simple creative connection has blossomed into a full-fledged partnership grounded in shared values: self-expression, freedom, and artistic integrity. “Merging my vision with Christian’s comes quite naturally because we see the world in a very similar way,” Jaden said. “There’s a shared respect for creative freedom, and I think that’s why it works. It isn’t just a title, it’s a creative home.”

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Smith’s debut collection will be revealed during Paris Fashion Week in January 2026. Though details are still under wraps, anticipation is already high, especially considering his track record as a fashion disruptor. Over the years, Jaden has consistently defied traditional menswear norms, not for attention, but to redefine what style means on his own terms.

Back in 2016, he made global headlines when he appeared in Louis Vuitton’s Spring/Summer womenswear campaign, confidently wearing a skirt and biker jacket. The look sparked conversation and controversy, but Jaden stood firm: fashion, in his eyes, has no gender. A year later, at the Met Gala, he showed up in a futuristic Louis Vuitton suit while holding his own recently cut dreadlock; a fashion moment that was as surreal as it was iconic. Throughout the 2020s, Jaden has continued to blur lines between masculine and feminine aesthetics, from cropped tops and pearls to floral prints and painted nails. His style has always been personal, never performative, a reflection of inner freedom rather than rebellion.

Jaden Smith and Christian Louboutin, Image: Instagram/@christianlouboutin

Christian Louboutin’s choice to hand Jaden the creative reins isn’t just about youth appeal; it’s about pushing the fashion house forward. Jaden represents a generation less concerned with fitting in and more focused on standing out authentically. And as Louboutin himself once said, “A shoe has much more to offer than just to walk.” Under Jaden’s creative direction, that idea is poised to evolve into a much larger narrative, one where style is both visual and emotional, grounded in identity, and always reaching beyond the expected.

As the fashion world looks ahead to Jaden’s debut in January, one thing is certain: this is more than just a headline appointment. It’s a cultural shift; a merging of legacy and future, tradition and innovation. And at the centre of it all is a young visionary who has never been afraid to wear what he feels, say what he means, and step into spaces not built for him; until now.