In the world of celebrity, no one’s personal brand is quite as crystal-clear as that of Paris Hilton. We’ve known her personal preferences, her style signatures, and her catchphrases for over a decade. You don’t have to look too hard at her latest fashion project—a collaboration with Boohoo—to spot them because they’re right there, front and center, and sprinkled throughout 70 different items.
Paris Hilton x Boohoo touches on some of her most recognizable (and beloved) touchstones: her love of Beverly Hills (there’s a section devoted to palm-leaf prints), her dogs (their silhouettes were rendered into streetwear-inspired graphics), and her catchphrases (yup, “That’s hot” makes a bedazzled cameo). There are also references to some of Hilton’s iconic fashion moments from over the years, including her metallic 21st-birthday dress (which Kendall Jenner copied for her own 21st celebration).
A post shared by Paris Hilton (@parishilton) on Jun 17, 2018 at 4:34pm PDT
You don’t need an heiress’s budget to shop the line, though: Everything’s under $100, so you can stock up on all the aught-y party dresses, crop tops, and track pants your heart desires.
Embrace your inner Paris (you know she’s in there somewhere) with this Paris Hilton–sanctioned fashion line, which is shoppable today. Check out our favourite pieces from the capsule collection, ahead.
FYI, Boohoo ships to South Africa.
Ring Detail Cut Out Jumpsuit (approx. R449.88)
Ring Detail Maxi Dress (approx. R449.88)
