Capture every moment: Canon launches innovative video-first products for content creators

In a world that grows more visually and aesthetically focused every day, the world of content creation continues to change and evolve. From Instagram Reels to TikTok videos, content creation in video format has become the medium of choice for many people to connect with others and themselves. Visual storytelling goes beyond just facts and information. It’s about expressing your opinion, your history, your life and who you are.

Canon has responded to this with four exciting new products, designed specifically for content creators to elevate their filming experience. This launch marks a major expansion of Canon’s video-first rage, offering purpose-build tools to empower creators at every level, delivering high-quality footage in compact and functional designs.

The EOS R50 V: Your vision, your rules, your camera

The https://www.canon.co.za/cameras/eos-r50v/Canon EOS R50 V is your go-to camera for effortless, high-quality creation. With sharp, vibrant photos, smooth 4K video and reliable autofocus, nailing the shot - even in motion - is a breeze. Compact, lightweight and easy to use, the R50 V is made for creators who go wherever life takes them. With built-in sharing tools and smart features, you'll capture and share life in the moment. Always.

PowerShot V1: Pocket-sized and power-packed

Whether it’s capturing your stylish outfit, filming how you make your favourite go-to meal, or preserving the moments that matter, the Canon PowerShot V1 is a compact camera that records and saves your best moments effortlessly. Ideal for vlogging, streaming, or just shooting everyday moments, the V1 delivers crisp and vibrant photos and videos, even in tricky lighting. The camera’s versatile lens lets you shoot wide or get up close with ease, while the flip-out screen, mic input, and instant sharing options means dynamic creation is always at your fingertips.

The RF-S 14–30mm F4-6.3 IS STM PZ lens: Where portability meets performance

Compact but powerful, lightweight and flexible, The Canon RF-S 14–30mm F4-6.3 IS STM PZ lens is designed to make filming a simple and polished affair. Its smooth zoom adds a professional touch to your videos, with no editing needed. Whether you’re shooting handheld or on-the-go, it delivers steady, sharp footage. The lens is perfect for capturing those escapades for travel albums, those road trips for vlogs, and filming the important in-between moments, anywhere and everywhere.

The RF 20mm F1.4L VCM: The best of all worlds in one

The RF 20mm F1.4L VCM lens gives you full creative control, whether you're capturing cinematic video or expansive stills. Even in low light, its wide aperture performs brilliantly, always delivering beautifully blurred backgrounds for a polished and professional look. Add in smooth autofocus and intuitive manual controls and this lens is a perfect match for both video and photography. Lightweight and durable, it offers incredible performance that can make any artist’s work shine.

Adding to the existing PowerShot V10 – a pocketable 4K camera for entry-level vloggers – this expanded line-up gives five creators the freedom to choose a tool that best fits their vision and needs. Canon is redefining what’s possible for vloggers, filmmakers, and live streamers alike, helping them turn ideas into reality – all backed by excellent specs.