NBCUniversal International Networks’ global, multi-platform brand dedicated to all things pop culture last night announced its new brand campaign Love E! Live E! in Africa. The campaign was unveiled this evening at E!’s special celebration event in Johannesburg, marking the channel’s 15th year anniversary in Africa, in partnership with DStv.
For the last 15 years, E! has proudly delivered African viewers unparalleled access to Hollywood. To celebrate these two-pop culture’s engaging, the Love E! Live E! brand campaign captures the attitude of E! as bold, confident and unashamedly authentic. If you live and breathe celebrity, fun, glamour and entertainment, whether you’re a regular on the red carpet, or your runway is living your best life and taking stunning selfies, then Love E! Live E! is perfect for you.
This campaign features the ultimate blend of talent from Hollywood in the US, and the biggest names in African pop culture, bringing you the very best of both continents. Fronted by E! Africa host Kat Sinivasan, the campaign includes E! News host Giuliana Rancic; Keeping Up with the Kardashians’ selfie queen Kim Kardashian West; plastic surgeons to the stars Dr. Terry Dubrow and Dr. Paul Nassif from Botched; and How Do I Look? South Africa host Roxy Burger, plus African pop icons including Bonang Matheba, D’Banj and Minnie Dlamini.
The talent will feature in E! Africa’s biggest ever off-air campaign, with a 360° media-buy across outdoor, digital, radio and social – including a heavyweight TV campaign across NBCUniversal International Networks’ portfolio of channels. This campaign will be in key cities from Johannesburg and Cape Town to Lagos with high-impact sites showcasing building wraps for a six-week period from mid-April.