Wellness doesn’t have to look a certain way and it certainly doesn’t have to be perfect.
For Gloot, wellness is about meeting women where they are, creating products and experiences that fit into real life, and reminding women that they don’t have to navigate their journeys alone. As a female-focused wellness and beauty brand, Gloot’s approach is rooted in accessibility, community and finding small, sustainable ways to prioritise yourself.
Having previously joined GLAMOUR’s wellness community, the brand returns for this year’s GLAMOUR Wellness event with the same focus: creating a space where women can feel seen, supported and inspired.
From challenging the idea that wellness requires having everything figured out to introducing new ways to make hydration and healthy habits more convenient, Gloot is encouraging women to find what works for them without the pressure of perfection.
We sat down with Gloot to explore why the collaboration with GLAMOUR feels so natural, what they hope women take away from the experience and what’s next for the brand.
GLAMOUR: Why was it important for your brand to collaborate with GLAMOUR for this year’s GLAMOUR Wellness event?
GLOOT: As a female-focused wellness and beauty brand, Gloot is passionate about creating products and experiences that support women throughout every stage of their wellness journey. GLAMOUR has such a strong female presence and shares our belief in empowering women, making this collaboration a really natural fit for us.
We were also fortunate enough to be part of GLAMOUR’s event last year, and seeing the incredible community of women come together was something that really stood out to us. We believe women deserve spaces where they can feel seen, supported and comfortable being themselves, while also having access to information, inspiration and brands that genuinely understand their needs.
For us, partnering with GLAMOUR is about being part of that community and creating a space where women can feel supported on their wellness journey wherever they may be starting from.
GLAMOUR: What do you hope attendees take away from this event?
We already know GLAMOUR is going to create an unforgettable experience for the women attending, and we’re so excited to be part of it.
From Gloot’s side, we want women to leave feeling inspired, supported and more aware of the wellness options available to them. We want to remind women that there are brands and communities out there that are here to support them not to judge them.
Most importantly, we want attendees to feel that they don’t have to navigate their wellness journey alone. Whether you’re just starting out or you’ve been on your wellness journey for years, there is always a place for you.
GLAMOUR: What’s one misconception about wellness you’d like to change?
We think one of the biggest misconceptions is that you have to have everything figured out before you can start.
Starting a fitness, health or wellness journey can feel incredibly overwhelming. There is so much information available that it can be difficult to know where to begin, and sometimes we look at people who appear to have it all together and assume that wellness means being consistent 110% of the time.
But wellness doesn’t have to be perfect.
It’s about finding what works for you, taking small steps and giving yourself the support you need along the way. Whether you’re a complete beginner or someone who has been living a wellness-focused lifestyle for years, you deserve to feel supported and enjoy the journey with your friends or loved ones.
That’s something we really believe in at Gloot: you’re never doing this alone.
GLAMOUR: Are there any new developments within the industry that your brand is excited about?
There’s a lot happening at Gloot at the moment, and we’re incredibly excited about where the brand is going.
We’ve recently launched our new and improved website, making the Gloot experience easier and more accessible for our community.
We’ve also introduced our new Loaded Water range, which was created around one of the biggest challenges we hear from women: simply drinking enough water. We wanted to make hydration more exciting and easier to incorporate into everyday life.
The range includes Hydration, Collagen, Creatine and Greens, allowing you to easily add a little more wellness into your water, whether you’re at home, at the gym or on the go.
At Gloot, our goal has always been to make wellness easier to fit into real life. We understand how busy women are, so we’re constantly looking for ways to make healthy habits more convenient, enjoyable and achievable.
And we’re not stopping there. We’re currently working on some exciting new product lines, including our upcoming Vitamin Water : a sugar-free, caffeine-free drink with added vitamins that’s designed to be easy to enjoy on the go.
There’s a lot more in the pipeline, and we’re so excited to continue growing alongside our Gloot girls and creating products that make wellness feel a little easier every day.
Wellness, Without the Pressure
At its heart, Gloot’s approach is a reminder that wellness doesn’t need to be intimidating or all-consuming. Sometimes, it’s about taking one small step, finding products that work for your lifestyle, or simply having a community that makes you feel supported along the way.
And as conversations around women’s wellness continue to evolve, perhaps the most important takeaway is this: there’s no single way to do wellness and you don’t have to do it alone.
