Burberry proudly introduces acclaimed British singer-songwriter Olivia Dean as the face of the new Burberry Her Parfum. Set against the backdrop of London – from its urban landscape to the open skies of its parklands – the campaign video follows Dean as she draws inspiration from the city’s iconic starlings. Her movements echo their complex choreography, reflecting their rhythm and energy.
‘It’s all about being in the sky and feeling free,’ says Dean, who also wrote the campaign soundtrack. ‘Of flying above everything and feeling… untouchable.’ Dean’s distinctive fusion of musical genres – nostalgic yet modern, personal yet resonant – mirrors the bold notes of Her Parfum: the most intense addition to the Burberry Her fragrance family.
THE FRAGRANCE INSPIRATION
The thrill of open skies. The joy of self-expression. The empowerment of following your own path. Daring and sophisticated.
Opening with delicate cherry notes, this fruity yet profound gourmand fragrance evolves through warm amber to an elegant and enveloping vanilla – complex and full of contrasts.
‘Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink,’ says Dean. ‘You think, spring is here! I’m excited.’
THE OLFACTIVE PYRAMID
Top notes: cherry, pear Heart notes: amber accord, freesia accord, whipped cream accord, patchouli oil Base notes: vanilla absolute, moss notes, musk
THE BOTTLE DESIGN
Inspired by the richness of the fragrance, the iconic Burberry Her bottle now comes in opaque deep pink glass with a matte finish. The outer packaging is dressed with flowing pink ribbons.
AVAILABILITY
Burberry Her Parfum will be available from 5 January 2026 in 30ml, 50ml and 100ml sizes.
BURBERRY HER FRAGRANCE FAMILY
Burberry Her Eau de Parfum Elixir
Burberry Her Eau de Parfum Intense
Burberry Her Eau de Parfum
Burberry Her Eau de Toilette
Recent stories by:
Partnered Content
Ariana Grande unveils the next chapter of her Lovenotes fragrance collection
Zeitz MOCAA 2026 Gala: A three-day cultural journey ‘By the Footsteps of the Beloved’
Where science meets self-care: Mon Lumière simplifies skincare at home
Bernini introduces the ritual of real wine: Pop It, Swirl It, Breathe It In
