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Whole-body skincare is booming in 2020. Here's what you need to know...

As increasingly skin-savvy consumers, most of us have got the basics nailed complexion-wise. We know our face needs hydrating with some hyaluronic, we know a bit of brightening action can go a long way (that's you, exfoliators and Vitamin C) and we know that antioxidants can keep our skin looking fresh and fighting fit.

But, many of us pay little attention to skin below the chin, and who can blame us when we are so time-poor?

But something has shifted. Maybe it's the fact that more of us have spent days in rolled-up trackie bums staring at our scaly shins. Maybe it's that we've got into the habit of regularly slapping more moisturiser on in the morning, now we don't have to rush straight out of our house. Or maybe it's just that we want to be as healthy as we can, on the inside and out.

This year has been a big one for self care and for looking at our mental and physical health. Even the nay-sayers have had to switch stiff-upper lips for some sanity-boosting rituals in order to keep a level head. Taking care of our bodies – and our skin – is step one. Deservedly, too, since innovations in skincare have been rapidly improving in time to meet this invigorated demand. Body care has gone and upped its game, and we're not talking about silkier creams.

Reaping the benefits of skincare science previously reserved for faces, we're discovering the all-over moisture boosting benefits of hyaluronic acid on dusty limbs, the exfoliating power of AHA on rough arms, and retinol's potential as a scar and stretch-mark smoother. Even textures are getting an upgrade, with serum, oil and gel body formulas reminding us that all skin has a right to equal treatment.

Maybe that cream won’t completely dissolve our dimples, perhaps the stretch marks are here to stay, but goddamnit we're beautiful, and our bodies deserve to shine!

Ready to dip in?

Here are the game-changing formulas that will bring the best out of your beautiful body...

Ameliorate Transforming Body Lotion: Wearing a stamp of dermatologist approval, this science-packed product gets to work on super dry skin, and even helps with ingrown hairs.
REN AHA Smart Renewal Body Serum: For the softest skin of your life, this incredible serum tackles dry patches while flooding skin with head-to-toe moisture.
Sanctuary Spa Vitamin C Glow Boost Body Serum: A triple threat, this hydrates, softens and leaves skin looking glowy and healthy. Vitamin C, speeds up cell renewal to brighten dull-looking skin, antioxidant turmeric oil prevents damage from external environmental aggressors (like pollution and central heating), caffeine stimulates circulation and niacinamide offers som cell-repairing action. Add to that a silky-soft, serum-like texture and you’re onto a winner.
The Chemistry Brand Hyaluronic Concentrate: What could be greater than hyaluronic acid? A 240ml tub of hyaluronic acid! If this super hydrator doesn’t get your body glowing, nothing will.

Original article appeared on GLAMOUR UK | Author Elle Turner

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