CK Everyone from Calvin Klein
Authentic – Inclusive - Liberated.
A bold new fragrance for every generation, CK EVERYONE heralds an iconic chapter in the CK ONE story.
Inspired by the authentic and youthful-minded, who are unconstrained by boundaries, gender norms and definitions, CK EVERYONE bursts with endless possibility.
A tribute to individuality and the freedom of self-expression, the CK EVERYONE campaign is fronted by an inspirational collective of multi-hyphenate models, artists, musicians and creatives who illustrate the many sides of themselves and redefine boundaries to proclaim:
I am one, I am many.
I love everyone of me.
Master perfumer and creator of the iconic CK ONE fragrance, Alberto Morillas crafted a gender-neutral fragrance exuding clean freshness using 79% of naturally derived ingredients ignoring the traditional signifiers of gender as reflected in the non-conformity of both the scent and campaign.