Jessica Alba has been chosen to front a new multimedia campaign for Braun!
The super-chic actress stars in a new campaign for the German consumer products company which will run across TV, print and online channels as well as in-store from March 2014.
Alessandra Dolfini, Global Braun Marketing Director, explained: “Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great mum.”
The mother-of-two, who has daughters Honor, five, and Haven, two, with her husband Cash Warren, is due to promote Braun’s wide range of devices that range from electric shavers to beauty products.
Jessica is no stranger to beauty campaigns, having been a Revlon ambassador and fronted ads for luxury jeweller Piaget’s Possession range in the past.
In 2012 the eco-friendly star launched The Honest Company, a collection of toxin-free household goods and body care products.