Victoria Beckham is expanding her empire!
The 40-year-old fashion designer who founded her eponymous label in 2008 and her first flagship store on London’s Dover Street last year, recently revealed plans to set up her second shop in Hong Kong but insists she hasn’t rushed in to her decision to expand her brand overseas, explaining, “I feel pretty confident I do know my customer and I constantly want to better myself and give her what she wants. But I’m really confident now is the right time for my store in Hong Kong. I never want to rush, I always take baby steps but now is the right time. We take each territory and treat it slightly differently because everywhere is different. We’re learning from the store in London but just taking it territory by territory. Like I say, we’re doing the research, which is important, just taking baby steps and doing things when the time is right. I’m hoping the store will open at the end of this year or the beginning part of next year, if I can find the right space.”
Victoria added that it was the “energy” of Hong Kong and its citizens’ passion for luxury fashion which has attracted her to take the plunge and open her second store there.
She explained to Bloomberg, “people ask, ‘Why Hong Kong?’ But I love it here. I love the energy, the women, they understand fashion, they’re passionate about fashion, they understand luxury and fashion so it really does seem like the right place for my second store. I love Hong Kong. I’ve been looking at my options and it seemed the natural place.”
In the meantime, Victoria Beckham will close Singapore Fashion Week!
She will show her A/W 2015 collection (which debuted in New York last month) in May and has been given the all important final slot to round off the event.
Victoria will be joined at Singapore Fashion Week by fellow designer Diane Von Furstenberg, who is set to kick off the shows on May 14, with her own A/W 2015 line, reports WWD.
Singapore Fashion Week has also collaborated with the Council of Fashion Designers of America (CFDA), which is led by Diane, 68, to help promote the event and create a platform of exposure for the country’s home grown talent.
Singapore Fashion Week’s chairman, Tjin Lee said of the designers, “they’re very different but have a huge amount of respect for each other. They’re equally inspiring women. Singapore Fashion Week allows us to stand shoulder to shoulder with all the international fashion labels that we aspire to be like.”
Actress Cate Blanchett is also set to attend the event. We can’t wait to see the pictures!
