Forget skinny jeans, fitted t-shirts, bodycon dresses and sky-high heels they are soon running out of time.
Gen Z’s, these days, are all about soft fabrics, oversized outfits and comfortable, unisex clothing.
This generation of cool kids aka trendsetters are all about exploring life in new and exciting ways most people haven’t even thought about, and it starts with their fashion choices #Identity.
Cape Union Mart, introduced an exclusive MMXXI capsule (pronounced ‘Mixxy’ and references the Roman numerals for 2021), an edgier streetwear collection that is geared towards the younger consumer. This limited-edition range is a real game-changer for the brand.
Image is everything, so the young generation takes pride in how it shows up as it represents how far they can go.
Martine Vogelman, Group Brand Strategic Director at Cape Union Mart could not agree more.
“They firmly believe that everyone should have the freedom to wear what they want, and that makes them feel comfortable and relaxed all day,” states Vogelman.
The Cape Union Mart executive says to Gen-Zs adventuring is not limited to the great outdoors.
They are constantly on the go, moving, discovering and exploring. They want to be noticed for the ideals they share and the clothes they wear.
“It’s all about building the only new currency that matters – street credibility and culture. This has, of course, impacted many industries, from food to fashion. Thanks to Gen Z, things are changing, and changing fast.”
Watch: Cape Union Mart's Marketing Manager, Odile Hufkie talk about the new K-Way limited-edition capsule MMXXI collection
Style for every occasion
Athleisure wear continues to be one of the biggest trends among the Gen Z consumers as it combines casual comfort with sleek style; think tracksuits with duster coats, high-end sneakers with smart pants and outdoor gear with sleek lines and patterns.
Breaking fashion barriers
With celebrities and social media influencers leading the trendsetting pack, fashion has become about the freedom to wear whatever you want, whenever you want without limits, with garments like unisex hoodies, jackets and t-shirts becoming timeless staples.
The capsule range is not only fashion-forward, but technically sound as well.
K-Way is a brand born in the outdoors, but this exclusive capsule challenges the norm of outdoor clothing – and breaks down the boundaries.
We find that this capsule plays in the ’outleisure’ space; a phrase we’ve coined for leisure-looking gear, engineered for the outdoors.
“This range is all about functionality and technicality while still being trendy and stylish. It’s a thin line but I think we’ve managed to combine these aspects to create a truly unique and innovative collection of exclusive garments that the younger generation will really love,” concludes Vogelman.
The limited-edition MMXXI capsule is available to shop now at 30 Cape Union Mart stores nationwide and online here