NESCAFÉ GOLD has announced their winter 2022 campaign that will see them partner with South African creatives; fashion designer extraordinaire David Tlale, Nungu Diamonds, award-winning chef Luke-ˇDale Roberts and wedding dress designer Casey Jeanne..
The campaign, which officially launched at a VIP-studded event at the Hoëveld House in Sandton, aims to celebrate the best of design inspired by the taste, touch, sight and smell of NESCAFÉ GOLD. The designers will each craft bespoke and limited luxury pieces inspired by different senses that consumers can win.
“NESCAFÉ GOLD’s ‘Crafted Beyond Compare’ winter campaign, now in its fourth year, is a celebration of these proudly South African creatives who are masters of their craft;
As a premium quality coffee artfully crafted with coffee beans, we respect the craftsmanship of local talent that goes into making premium quality products much like our coffee beans which are carefully golden roasted to give the rich, smooth, and rounded taste, " says Nivasha Pather, Marketing Manager, NESCAFÉ, Nestlé South Africa
Creative director at Nungu Diamonds Ursula Pule, explains that the inspiration for the 2022 campaign came from the silk-ˇlike finish of the NESCAFÉ GOLD branding. “For the sense of touch, the jewellery is designed such that it is gender neutral. A combination of white and cognac diamonds is used to represent the natural colours of the coffee bean and oval shaped diamonds to imitate the silhouette of the coffee bean. We have selected the best diamonds to handcraft the necklace, earrings, unisex bracelet, and ring for the exclusive campaign prizes.
Our jewellery is manufactured in 18K yellow gold as is the rich gold colour used on the branding”; she says.
For the sense of “Sight”, David Tlale has used the golden crema sitting on the silky-ˇsmooth blend of his cup of coffee as inspiration for his design of a bespoke set of glorious sunglasses.
Borrowing from the joy of taking in the wafting rich aroma of NESCAFÉ GOLD, Durban based designer Casey Jeanne handmade and crafted four limited edition Lumiére bespoke candles that celebrate the sense of smell. From the beautiful colored frosted glass vessels to the carefully detailed gold foiled packaging, every element reflects the care and luxury which makes these candles the ultimate deluxe gift of the senses.
Continuing the sensorial journey and savouring every sip of the full-ˇbodied, golden-ˇroasted coffee that makes every cup truly beyond compare, international award-ˇwinning chef, Luke -ˇ Dale Roberts has been inspired to curate an enthralling and memorable fine dining experience for lucky winners at the newly opened Test Kitchen Carbon in Johannesburg.
Each month from May to August 2022, consumers can win any of the limited-ˇedition luxury prizes by purchasing a jar of NESCAFÉ GOLD at their nearest retailer.
SEE INSIDE THE NESCAFÉ GOLD CAMPAIGN LAUNCH: