Exclusive Books Menlyn recently celebrated the official launch of Dr. Hajo Morallane’s debut book, The Y in Entrepreneur. The event brought together entrepreneurs, thought leaders, and members of the public for an evening of inspiration, reflection, and networking.
In her remarks, Dr. Hajo shared that the book was born out of her personal journey of resilience and perseverance. “Many entrepreneurs fail not because of a lack of resources but because they aren’t prepared for the negative voices that can crush their dreams. Your WHY is what carries you through. My hope is that this book helps readers discover their own WHY and use it as fuel to persevere and succeed,” she said.
The Y in Entrepreneur blends memoir and business guidance, offering practical insights alongside powerful personal stories. It challenges conventional ideas about entrepreneurship by spotlighting the importance of purpose-led leadership in Africa, encouraging readers, especially youth, to start small, embrace setbacks, and persist in building meaningful businesses.
The book captures Dr. Hajo’s raw entrepreneurial journey, from starting a business in her kitchen and navigating multiple setbacks, to reimagining non-traditional routes to market and eventually building Hafro Natural into a purpose-driven movement.
Guests at the launch were treated to an intimate discussion with the author, a reading of selected excerpts, and a signing session, leaving many inspired by Dr. Hajo’s authenticity and passion for empowering others through entrepreneurship.
Availability
The Y in Entrepreneur is now available for purchase at:
Exclusive Books
Amazon
Takealot
Hafronatural.com
drhajomorallane.com
About the Author
Dr. Hajo Morallane is a purpose-driven entrepreneur and founder of Hafro Natural. Known for her authenticity, resilience, and commitment to empowering others, Dr. Hajo has transformed her personal struggles into a platform of inspiration and mentorship. Her leadership and ethical values shine through in her writing, reminding readers that entrepreneurship is as much about personal growth as it is about business success.
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