Where Movement Meets Meaning: The story behind Vault Strength Club’s community-first fitness culture

Founded in April 2024, Vault Strength Club (VSC®) is redefining wellness culture in South Africa. Born from a desire to create more than just a fitness group, VSC® blends movement, lifestyle, and meaningful connection into one inclusive, empowering community. From humble Saturday runs to collaborations with major brands and dynamic events, the club has rapidly grown into a thriving hub where fitness meets friendship, and every member plays a vital role in the journey

What inspired you to start your community, and what’s your vision for VSC®?

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Vault Strength Club (VSC®) was founded in April 2024 out of a desire to create an inclusive space that combines fitness, lifestyle, and meaningful connections. I’ve always been passionate about building communities that offer more than just physical activity, it’s about creating a movement where individuals can connect, grow, and elevate one another. Our vision is to redefine wellness culture in South Africa, curating a space where fitness, social connection, and personal development intersect.

How has VSC® evolved over time, and what significant milestones have you achieved?

What started as casual Saturday runs quickly evolved into a thriving community. In under a year, we’ve celebrated several milestones, building a consistent, committed community that shows up weekly. Hosting successful collaborations and events with leading brands and organizations such as Under Armour, Women’s Warehouse Charity Foundation, 247 Represent, LITA Water, Revive Electrolytes, Raising Queens Foundation, Red Bull to name a few, Launching our own merchandise line to further solidify our identity and expanding into fitness-focused events like padel tournaments, hikes, and social gatherings to deepen engagement.

How do you foster a sense of community and camaraderie among your members?

We are intentional about creating an inclusive and supportive space. Beyond our weekly runs, we host padel tournaments, celebrate members’ weekly achievements by checking their stats and awarding their efforts every Saturday, and encourage members to support each other throughout the week. Our leadership team ensures that every individual feels like a valued part of the movement.

@vaultstrengthclub The energy our community brings every Saturday is unmatched. VSC Forever 🖤🔐 #vsc #runclub #running #vaultstrengthclub ♬ HUMBLE. - Kendrick Lamar

What are some of the biggest challenges facing fitness communities in South Africa, and how do you address them?

Key challenges include safety, inclusivity, and accessibility. Running and fitness spaces can sometimes feel intimidating, which prevents new participants from joining. We deliberately foster a non-judgmental environment where everyone feels welcome. Additionally, safety is paramount, whether during our runs or the larger events we host with brand partners and organizations. We prioritize ensuring our members feel secure at all times and making sure nobody gets left behind

What’s your take on people saying fitness communities have become the dating site of their dreams, has your community had some blooming love?

At VSC®, our focus is on fostering meaningful relationships rooted in fitness, friendship, and collaboration. We’ve seen strong friendships, partnerships, and professional opportunities develop within our space. Our goal is to cultivate a supportive, inspiring environment where genuine connections thrive.

What’s your philosophy on training and coaching, and how do you stay up-to-date with the latest research and trends?

Our philosophy is holistic and sustainable. We believe in balancing physical performance with mental well-being, proper recovery, and consistent effort. I personally stay informed by engaging with fitness professionals, and continuously integrating new methodologies. We also pay close attention to local and global wellness trends.

Original article appeared on GLAMOUR's May issue 2025