How to launch a relationship in 2025: soft launch vs hard launch (and everything in between)

@emm.ohara does this even make sense?😂 #fyp #softlaunch #hardlaunch ♬ original sound - emz 🤍✨

Not too long ago, the biggest milestone that you can achieve in your relationship is changing your Facebook status from “single” to “in a relationship”. In 2025 it is all about how to reveal your relationship because these days, how you post your relationship is almost as important as who you’re posting. Whether you’re posting a full photo of your partner in frame with tags and captions or just a photo of you two holding hands next to a bottle of wine, this is your guide to navigating love in the new digital age.

@inglesnahora Is this a part of dating culture here in Brazil? 🇺🇸🇧🇷 . #inglesavançado #inglesamericano #inglesparabrasileiros ♬ original sound - Teacher Beth | Inglês Na Hora!

The soft launch

Subtle, stylish and leaves all of your followers wondering who you are dating. Think of a mirror selfie but having your partners head turned so their face can't be seen in the camera view, or even a simple photo of a hand on the knee. This method is for the couples that want to keep their relationship lowkey, but at the same time in full control of the narrative. A soft launch is perfect for those in situationships, early stages if a relationship, or just wanting to stir some fun on Instagram by leaving people guessing.

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The medium launch

This kind of launch falls between ‘hard’ and ‘soft’ launch, it’s a slow drizzle of curated reveals. Maybe your partners voice made a cameo be in your story. Here, there is some engagement but you aren’t giving away the full picture.

@emm.ohara does this even make sense?😂 #fyp #softlaunch #hardlaunch ♬ original sound - emz 🤍✨

The Hard launch

Face reveal, photo dumps, a caption and a tag with your partner. This is your official press release, your relationship is coming in full force and is here to stay. Hard launching isn’t just about the post, it is about confidence. This launch shows that you aren’t afraid to show off your happiness and you ready to receive all kinds of replies.

So how should you launch your relationship in 2025?

There is not a definite answer. Some relationships thrive under the spotlight while others softly blossom under closed doors. Out of all of this the real flex is being secure enough to share or not to share on your own terms. Remember, your relationship doesn’t need validation from online for it to mean that it is real.

Written By Amira Landsman