Today’s million dollar fashion question is: Will Kylie Jenner’s Puma trainers sell out faster than Kanye West’s Yeezys?
Kylie debuted her campaign for the sportswear brand last night showcasing her footwear collaboration – “a lightweight trainer with zero excuses” – which launches on 1 April. They’re called the Puma Fierce, naturally.
Considering her impressive selling power (her recent $29 set of Lip Kits sold out in under 10 minutes, with some being resold for $3,000 on eBay), she could give Kanye a run for his money in the trainer stakes. His latest Yeezys sold out in just under two hours, and is excepted to make 1 million Yeezy Boosts over the next 12 months.
Nothing like a bit of family rivalry to up the stakes…
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