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Michelle Keegan's new collection is about being bold

Michelle Keegan's new collection is "all about being bold".

The 'Our Girl' star has unveiled a new fashion line with online retailer very.co.uk and she hopes the new pieces will encourage people to embrace their style and "stand out from the crowd".

Speaking to the Daily Star newspaper, she said: "This ­collection is all about being bolder with your style and standing out from the crowd. I wanted to incorporate statement sequin looks alongside more pared-back tailored pieces to make sure there is something for everyone to look sensational this party season!"

Meanwhile, Michelle previously confessed she feels "well chuffed" when she sees people wearing her designs.

She said: "I often see people wearing the pieces and I'm well chuffed. I go up to them and say: 'Excuse me...' And I ask them for a picture. Honestly, it never gets old."

Michelle admitted she keeps an eye on Very's website when her new collections launch and she even studies the comments made on each piece as she thinks they're invaluable feedback.

She added: "I read the comments as well.

"I want to see people's reactions, I need to know what people are saying and treat it as feedback."

When it comes to designing her collections, the former 'Coronation Street' actress only wants to include garments she would be happy to "buy and wear" herself.

She said: "I'm not a dressy kind of girl, I prefer to wear casual clothes and you can see how that's developed in the range. As I've got older, I've grown in confidence and the collections have evolved because of that. So, I don't like big prints, they just don't suit me. I feel more comfortable in simple clothes.

"Like, I love the denim jumpsuit from this collection. The fabric is really good, it's not too thick and it holds the body really well. It has to be things I would buy and wear myself."

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