“What are you training for?”
The 5th video in PUMA’s latest Forever Faster campaign has just gone live, and Rihanna has joined in by explaining why she trains #NoMatterWhat.
PUMA’s second major Forever Faster campaign has a dedicated focus on training. The global sports brand challenges individuals and teams to put more energy into training and more positivity back into sport.
PUMA’s take on training is that it’s not an end goal but rather a means to a more positive self and a stronger game. The more energy you put in, the more you get back. PUMA Training swaps excuses for endorphins and aims to be faster, stronger, fiercer. #NoMatterWhat.
The campaign is being fronted by a number of world-class celebrity ambassadors who are sharing their unique training stories with PUMA. The ambassadors include Usain Bolt, Rihanna, Sergio Agüero and Arsenal Football Club. This film series gives a sneak peek into the training regimens that these individuals go through in order to stay on top of their game.
The stars share their motivations and tactics for constantly improving and elevating their game. Supporting them is PUMA’s latest in its IGNITE franchise: the IGNITE XT. These training shoes are designed to maximise the wearer’s energy and movement during a high intensity workout.
The campaign has also released a running app called PUMATRAC with the intentions of supplying tools and motivation to all people wanting to make themselves faster, stronger and fiercer. Users can be lead and inspired to train harder by the celebrity ambassadors, so they too can develop the stars’ energy, excellence, and enthusiasm.
For more information about PUMA Training and the new IGNITE XT Training footwear, click here.
Check out Rihanna’s inspiring training video below.
https://youtu.be/rA5kkchLo30
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