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BOSS ALIVE is the scent of feminine freedom

Picture: Bruna Marquezine, Supplied
Picture: Bruna Marquezine, Supplied

What makes you feel ALIVE?

Boss Parfums has reintroduced BOSS ALIVE, a fragrance created entirely by women, for women and the scent that defines feminine freedom.

Created by renowned perfumer Annick Ménardo BOSS ALIVE is a joyful fragrance with a signature trail. The scent unfolds through notes of energetic Apple, sharp Blackcurrant, sun-kissed Plum and warm Cinnamon that remind the wearer that life is best lived vibrantly. The addition of natural Madagascan Vanilla becomes a marker of the perfume and at the floral heart, Indian Jasmine Sambac envelops the senses as it contrasts with Thyme, reflecting her ability to balance awareness and abandon with ease. The scent leans on vibrant and strong woods comprising Chinese Cedarwood, creamy Sandalwood, Olivewood and Alaskan Goldenwood, which offer a reassuring warmth. BOSS ALIVE Eau de Parfum is available in 30ml (R999), 50ml (R1 495) and 80ml (R1 890). Click here to purchase.

“You have to be able to feel this, it’s not just another fragrance, it has to be something quite powerful, sensual, gourmand, yet elegant and simple. I think that’s the BOSS Woman.” shared Annick.

The BOSS ALIVE bottle was designed by German jewellery maker Amelie Riech, its architectural shape and the heavy glass bottle is encased by a feminine golden metal band - a solid and tangible reminder that happiness can be found within each moment.

BOSS ALIVE is for the independent, elegant and powerfully feminine and so are the women chosen to represent the BOSS ALIVE spirit in the latest campaign. Four global talents, Emma Roberts, Laura Harrier, Bruna Marquezine and Chloe Bennet star in the BOSS ALIVE campaign where they offer unique perspectives on the experiences that make them feel most alive.

For the re-introduction on South African shores, Sarah Langa, Kamo M, Mathapelo Khoza, Melody Molale, Bianca Bosch, Victoria Paige and Bayanda Gumede shared their stories and experiences that make them feel alive. Take a look at a few below:

Sarah Langa

I was asked the question: “What makes you feel alive?” It’s being bold, carefree and confident in my own skin! This is what makes me alive!

Bianca Bosch

For me, it’s chasing sunsets, grounding myself in nature and that warmth that comes from being in love. Feeling alive is about embracing each day and surrendering to the boundless opportunities that are unseen. It’s about living in harmony with nature and appreciating the things that seem small but often turn out to be the most significant.

Bayanda Gumede

It's the little things that we do that determine the quality of our lives. The little things that bring us joy!

Kamo M

What makes you feel alive? For me, It’s the fresh blooms & a sense of rebirth that comes with the springtime.

Melody Molale

What makes you feel alive? Me?! Wind blowing in my hair, singing along to my favourite tunes, sunset joy-rides make me feel alive

Mathapelo Khoza

What makes you feel alive? Well as for me… the coast, sea breeze, sunsets and music make me feel alive… What about you?


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