NIVEA South Africa unveiled its new Limited Edition Extra Bright Body Serum range, introducing a skincare-inspired approach to body care that encourages South Africans to treat their bodies with the same care and intention they already give their faces.
The launch marks the arrival of NIVEA's latest body care innovation, bringing together powerful skincare ingredients and everyday body care in a routine designed to help reveal healthy-looking, radiant skin. To celebrate the launch, NIVEA hosted an exclusive media luncheon at Ukko Restaurant in Bryanston, where invited media, content creators and industry guests were introduced to the new range through an immersive brand experience. Guests were then surprised by the arrival of a beautifully restored 1964 Mercedes-Benz Cabriolet, which served as the campaign's hero stunt and a bold symbol of a new era in body care.
Leading the campaign are South African personalities Lerato Nxumalo and Ntando Rambani, whose authentic approach to beauty, confidence and self-expression reflects the spirit of the Extra Bright range and the growing movement towards intentional, skincare-inspired body care.
The launch is more than introducing a new product. It signals a shift in how consumers think about caring for their skin beyond the neck. As facial skincare routines have evolved, consumers have embraced active ingredients like Vitamin C, Niacinamide and Glutathione to target specific skin concerns. NIVEA is now bringing those same skincare-inspired principles to body care, making it easier than ever to layer targeted care into an existing daily routine.
The Limited Edition Extra Bright Body Serum range combines three powerful skincare ingredients to help improve the appearance of dull-looking skin and uneven tone while delivering healthy-looking, radiant skin in as little as seven days.
The range includes:
- NIVEA Extra Bright C&A Vitamin Body Serum - For an even skin tone and dewy glow. Formulated with Retinyl Palmitate, Niacinamide and Glycerin, with Vitamin A, it helps reduce the appearance of dark spots while providing moisturisation and UV protection.
- NIVEA Extra Bright C&E Vitamin Body Serum - For healthy, bright and plump-looking skin. Enriched with Vitamins C and E, Niacinamide and Glycerin, it helps moisturise the skin while supporting a healthy-looking, radiant appearance and providing UV protection.
- NIVEA Extra Bright C&AHA Skin Renewal - For healthy, bright, radiant and smooth-looking skin. Formulated with AHA, Vitamin C, Glycerin and Shea Butter, it helps exfoliate and smooth the skin while moisturising and providing UV protection.
"For generations, NIVEA has been part of South Africans' daily body care routines. With Extra Bright, we're introducing a new layer to that routine by bringing skincare-inspired ingredients into body care in a way that feels simple, effective and accessible," says Angela Nxumalo, Brand Manager for NIVEA South Africa.
"Consumers are increasingly looking for products that do more than moisturise. They want targeted skincare benefits for their bodies too, and this launch reflects that shift. We want people to experience how easy it can be to incorporate body serum into the routines they already know and love."
The Limited Edition NIVEA Extra Bright Body Serum range is now available at selected Clicks Stores nationwide. For more information, visit www.nivea.co.za
