Soft, smudged and effortlessly chic, the K-beauty–inspired blurred lip trend is one of 2026’s biggest beauty trends — and honestly, it couldn’t have come at a better time. As makeup styles slowly move away from precise lines and overly perfected finishes, this trend feels like a breath of fresh air. The appeal? It looks intentional without trying too hard.
Rooted in K-beauty and popularised on runways, red carpets and social feeds, the blurred lip is all about softness. Instead of perfected outlines and glossy finishes that usually define a classic lip combo, this trend favours matte or velvet textures gently pressed into the lips and blended out at the edges. The result is a romantic, almost bitten effect that looks naturally worn rather than carefully applied. It’s low-effort beauty with high impact — perfect for anyone chasing that “I woke up like this” aesthetic.
@ria.caeliya blurred lips tutorial 💋 used @MaybellineUK teddy tint lipstick in Mascara tear and wild at heart #blurredlips #blackgirlmakeup ♬ original sound - Ria✨🧚🏾♀️✨
The trend was sealed at the 2026 Golden Globe Awards, where the blurred lip presented itself as a clear celebrity favourite. Stars like Zoe Kravitz, Jenna Ortega, Tessa Thompson, and Odessa A'zion to name a few, opted for softly diffused lips over bold, sharply lined statements, pairing the look with glowing skin and understated eye makeup. The effect felt modern and editorial, proving that even on one of Hollywood’s biggest red carpets, effortless beauty reigned supreme.
What makes the blurred lip truly irresistible is its versatility. It pairs just as seamlessly with bare skin and brushed-up brows as it does with full glam. From barely-there nudes and rosy mauves to deeper berries and classic reds, almost any shade can be softened for a more wearable finish. Even traditionally intimidating colours feel more approachable when diffused, making this trend perfect for both minimalists and those ready to step outside their beauty comfort zone.
@learellaa Shade Helion 💄
The application is refreshingly low-maintenance. Lip liner is optional (and often unnecessary), with colour applied to the centre of the lips and blended out using a finger or brush. A touch of concealer around the edges helps create that soft-focus effect, while blotting keeps everything looking natural and lightweight. The beauty of it all? A little imperfection is encouraged.
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