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Pamela Mtanga sizzles in the new Wonderbra x @ Mr Price campaign

The original Wonderbra is back with an-all new limited edition range available at Mr Price from 05 February 2024. Fronting the exciting new collaboration is multimedia entrepreneur, Pamela Mtanga known for her charismatic personality, hosting appearances and viral social media content.

“Pairing an iconic brand like Wonderbra with social media sensation, Pamela Mtanga was an easy decision for us. This partnership is all about bringing the one & only Wonderbra to a whole new audience and Pamela perfectly represents Mr Price and the Wonderbra woman. We can’t wait for our customers to feel even more confident in themselves with this new range. – Kevin Smit, Managing Director, Mr Price.

Known for its natural lift, the new Mr Price | Wonderbra range expands from the iconic Deep V, Padded and Non-Padded bras, to all-new separates including lace and satin bottoms, liquid stretch bodysuits and more for elevated every day styles starting from only R99.99.

Wonderbra x @ Mr Price campaign

“From the first fitting, I knew that this was a campaign that I wanted to be a part of. Underwear is such an important part of my everyday routine and that confidence boost you get when it fits you just right…is everything! – Pamela Mtanga.

Wonderbra x @ Mr Price campaign

Get ready for the Wonderbra lift like no other at unbelievable Mr Price value as the campaign unfolds in selected stores, online and the Mr Price app from 05 February 2024. To find out more about the Mr Price | Wonderbra styles and to find a store near you, visit and make sure to follow @mrpfashion & @pamela_mtanga on Instagram and @mrpricefashion on TikTok for more updates.

Official hashtag: #mrpricemeetswonderbra.

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