Why digital nomads are flocking to Hyde Johannesburg, Rosebank’s newest hotspot

Johannesburg’s Rosebank district has become the talk of the town – and not just among locals. Digital nomads, business travellers, shopping tourists and holidaymakers are flocking to this increasingly stylish and energetic suburb in search of more than just a place to lay their heads. They’re craving fun, inspiration, connection, and a taste of authentic Jozi life. Enter: Hyde Johannesburg Rosebank.

In a league of its own, Hyde is redefining what it means to work, stay and play. Set in an ultra-modern mixed-use development, The Bank, this stunning property is quickly establishing itself as the epicentre of creativity and community in a new-look Rosebank.

Hyde Johannesburg building, Image: Supplied

“With Hyde, we’ve created a space that’s just as much for locals as it is for travellers,” says Hyde Johannesburg Rosebank General Manager Jessica Redinger. “We’ve fused gorgeous bohemian touches and local art with typical South African warmth and hospitality to create a stay that feels connected to the neighbourhood.”

That connection starts the moment you step through the doors. The lobby flows into Proud Mary, an all-day eatery (and recent recipient of the “Hotel Restaurant of the Year” award in the 2025 Luxe Restaurant Awards) and impressive wine bar that draws in guests with its chic interiors, globally inspired menu, and a standout tasting room, Nose, Palate, Finish (NPF). Whether you’re sealing a deal over breakfast, or unwinding after Zoom calls with a cocktail, there’s no shortage of spaces to meet, mingle, and immerse yourself in the city’s buzz.

For those who mix work and travel, Hyde has partnered with Workshop17, one of Johannesburg’s leading co-working brands, offering guests access to hot desks, phone booths, coworking spaces and private meeting rooms. It’s perfect for remote or hybrid workers who are looking for productive spaces with a little extra charm and personality. Plus, Workshop 17 is also located within The Bank – meaning you can dash from virtual meetings to Rosebank’s boutiques, art galleries, or café culture in minutes.

Another major draw? The lifestyle. Hyde offers a fully equipped gym, and is plugged into a vibrant calendar of happenings, from DJ sets and tastings to group runs and festivals. It’s a hotel designed not to keep you inside (although once you see your room, you’ll be sorely tempted), but to propel you into the local scene with ease.

Hyde Johannesburg bohemian-inspired bedroom, Image: Supplied

Rosebank itself is part of this magic. Once overlooked, it’s now a beautiful blend of cosmopolitan energy and creative edge – where every corner reveals fashion-forward shopping, locally inspired art, or a sidewalk café perfect for coffee catch-ups, people watching or lazy downtime.

For the modern traveller who wants connection, comfort and culture in equal measure –Hyde Johannesburg Rosebank is the place to be.