MultiChoice on Thursday unveiled the full plans for the 12th Africa Magic Viewers' Choice Awards (AMVCA) sponsored by Don Julio tequila, confirming May 9, 2026, as the date for the ceremony, naming veteran actress Joke Silva as Head Judge, bringing decades of industry experience to the role. The event will also include key pre-award activities,including Icons Night and Cultural Day, leading up to the main ceremony.
The 12th edition has introduced a deliberate focus on craftsmanship,recognising the writers, directors, editors, designers, and technicians whose dedication builds African cinema behind the scenes. It is a theme that aligns naturally with Don Julio’s ‘por amor’ philosophy. This comes after the recently held special edition of The Don’s Table hosted by the tequila brand to honour Nollywood actors and filmmakers who dedicate their lives to their craft withprecision, passion and devotion, further deepening its investment in African storytelling.
As the official spirits partner, Don Julio will elevate the celebration through a seamless blend of luxury, craftsmanship, and cultural storytelling—bringing its premium tequila experience to life through curated serves, signature toast moments, and refined brand integration, while shaping key moments of connection and ensuring the experience lives on through high-quality,culturally relevant content.
Atinuke Babatunde, Executive Head of Content and Channels, MultiChoiceWest Africa, said: "The AMVCAs have always celebrated the best of African film and television. We are celebrating culture in all its richness andauthenticity. "From Lagos to Nairobi, from Dakar to Johannesburg, African stories continue to reflect who we are, how we live, and how we connect with the world. As we step into this new era, Don Julio brings a spirit of global excellence that perfectly mirrors the artistry of our filmmakers, actors, and storytellers. Together, we are reimagining what it means to honour African talent."
It is the first time a luxury spirits brand is the headline sponsor of the AMVCA,with Johnnie Walker and Singleton supporting the ceremonies alongside DonJulio. As Segun Ogunleye, Head of Marketing, Africa Partner Markets, Diageo,noted at the press conference: "This partnership reflects not only the strength and diversity of our brands but also our commitment to showing up for consumers in moments of celebration, recognition, and shared cultural pride. It is rooted in shared values of passion, craftsmanship, and luxury, qualities that define both brands."
This edition will feature 32 award categories, including 18 jury-decided categories, 11 audience-voted categories, and three special recognition awards for Lifetime Achievement and the Trailblazer honour. Nominees will be announced on March 29, 2026, in a live broadcast on Africa Magic channels hosted by actor Chiemezie Imo.
Further details on nominees, activations, and exclusive event experiences will be announced in the coming weeks.
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