Big Brother Naija Season 10 sparks major reactions online

The tenth season of Big Brother Naija has officially kicked off, and true to form, it’s already chaos in the best possible way. With a bold new house design, a cast brimming with personalities, and a few well-timed twists from Biggie, fans are once again glued to their screens and flooding timelines with hot takes.

Less than two weeks in, BBNaija S10 has already crowned its second Head of House Jason Jae, the smooth-talking strategist whose unexpected win sent shockwaves through the house and sparked plenty of speculation outside it. Known for his calm demeanour and calculated gameplay, Jason’s leadership has so far been firm, if a little too quiet for some fans who prefer more fire in the throne.

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Meanwhile, a few housemates are emerging as early fan favourites. Sultana has captured hearts with her confidence and calm, balancing soft-girl charm with subtle power moves. Imisi, on the other hand, has become a social media darling thanks to her emotional honesty and surprisingly savage diary room moments. And then there’s Koyin, whose laid-back energy and unexpected humour have made him a sleeper favourite among Gen Z viewers.

But while alliances brew inside the house, it’s outside, online, where the real wars are being waged. Social media has once again transformed into BBNaija’s unofficial second house, where fans are live-commenting, decoding every gesture, and launching full-blown campaigns for their faves. The season has already begun with drama, people forming alliances and some broke up fights and threats amongst the housemates, if that does not entice you enough to watch the 10/10 season, we have rounded up some viewers reactions posts from X:

#BBNaija
Jason before his regime is over 😂😂😂😂 pic.twitter.com/aqiSPlgJ57
— Amara (@Amara_jane6) August 1, 2025

Koyin: I will study and know your game and play it with you.

That’s a smart boy right there 👏🏽👏🏽#BBNaijaS10 #bbnaija pic.twitter.com/R2hlYWhk5J

— Shades of Purple 💜 (@ThatPurple_Gal) August 1, 2025

My Highlight 😂😂Imisi new accent😂😂😂
Reality tv gold abeg 🔥🔥#bbnaija #BBNaijaS10 pic.twitter.com/NUqsT72xdV
— Ella Mobee (Your Media Girl )💖 (@bossbarbie_xoxo) August 1, 2025

There’s no season in Big Brother Naija history catching up with this season🤝 Just 5 days, see DRAMA🔥🔥

A closest one is PepperDem but e no reach. #BBNaijaS10 #bbnaija pic.twitter.com/BQvw6ImNlK
— Comrade Attitude (@ComradeAtt) July 31, 2025

Mensan cannot leave anytime soon please 😭😭🤣🤣

#BBNaija pic.twitter.com/pChLsMcxvk

— Reitumetse Makua (VKR)🇵🇸🇨🇩 (@RMK_SA1) July 31, 2025

Dede and Mide’s friendship has to be the most entertaining female friendship so far this season #BBNaija pic.twitter.com/WWgQWgneje
— 𝖇𝖆𝖇𝗒𝖇𝗈𝗂 (@landlord7vn) July 31, 2025

I’ve finally made up my mind. Team Imisi please welcome me ❤️ #BBNaija pic.twitter.com/DGB24cXQyt
— TᕼE GYᗩᒪ༒ (@TheGyal_) August 1, 2025

And the funniest part of everything? None of these fights be performance oh😭
Dem really dey craze fr, no be scripted drama.
At this rate, Biggie go show face before next week Monday 😭😭😭#BBNaija pic.twitter.com/8aqdlZUIZN

— EdoQueen🌹 (@EdoVibeQueen) August 1, 2025

Beautiful conversation between Dede and KOYIN. They look so beautiful and cute like twins. 🥰#BBNaija pic.twitter.com/fkSh2R85ht
— RainyZionn (@Rainyzionn) July 31, 2025