Josh Goot and Christine Centenera: Redefining wardrobe essentials with H&M

Dive into the innovative collaboration between Josh Goot and Christine Centenera for H&M, featuring timeless pieces designed for versatility and style. Discover how this collection redefines wardrobe essentials.

Can you walk us through how you first approached this collaboration — what was your initial instinct?

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Josh Goot: It offered us a moment of reflection: a chance to look back, and to look forward at the same time. We believe in the wardrobe concept, and the H&M collaboration gave us an opportunity to distill our work into one clear message.

Christine Centenera: It was about being selective – not trying to represent everything, but choosing the pieces that felt most essential to who we are. Josh and I talked about identifying which shapes from our archive we believed in and what we thought went together to make a cohesive wardrobe.

This collaboration marks the first time you've presented a complete wardrobe rather than your signature themed drops. What was it like to step back and look at the full picture – did it change the way you think about what you make?

Josh Goot: Yes, usually, we design into a theme – an archetype of urban style – and explore that as a wardrobe concept. Here, we've blended these themes into one singular statement for H&M.

Christine Centenera: What we want is for all pieces to become staples: You're building the base of a wardrobe and mixing it back in – with things you already own and with pieces from the collection itself. That versatility was always the goal.

Where did this collection begin?

Josh Goot: We started with the shapes and textile sourcing. With our minimal design approach, the fit and fabrication are key, and H&M have done an amazing job in achieving both.

What struck you most about Josh and Christine's vision – is there a particular aspect of WARDROBE.NYC you find most compelling for H&M?

Ann-Sofie Johansson: You could see immediately that it was the ultimate wardrobe essentials, but made with such thoughtfulness and a quiet passion. It's pared back, on the cleaner side, but it still has a lot of character. The sculpturality, the way every shape is so well considered – you can really feel how it will be to wear one of these garments just by looking at it. It's so unfussy and so beautiful. And you shouldn't underestimate what a garment tells you just by hanging there.

Which pieces feel most essential to you, and do you have personal favourites?

Christine Centenera: The tailoring and the coats — those would be my favourites. And layering is such a key part of the message: a white tank over a black tank, the long-sleeve bodysuits worn with a T-shirt on top. Everything goes back with everything else, which is really the point — it encourages you to keep building looks.

Josh Goot: I think the classic double-breasted blazer and coat say timeless wardrobe essential very clearly.

Is there anything in this collection you haven't done before, or a process you approached differently?

Josh Goot: Nothing new – and that was a deliberate choice. This is a moment of reflection rather than experimentation. The opportunity to look back at everything we've created, edit and consolidate into one message.

What made this collaboration feel distinct from others you've been part of?

Ann-Sofie Johansson: There are always essentials in every collaboration, but usually in a smaller way – they're not the centrepiece. Here, we have a wardrobe where everyone is a centrepiece. We haven't done that before, so it felt really new and fresh. Sharp essentials as the entire proposition – that's quite unusual for us.

Can you talk about the materials – what you chose, why, and how fabric informs your design decisions?

Josh Goot: Textile is a big part of our DNA, look and feel as a brand. H&M sourced the textiles for this collaboration, and the sourcing is remarkable. The quality H&M has achieved at this price point is something I genuinely couldn't have imagined, and was one of the most pleasing surprises of the process.

If you had to distill the collection into three words, what would they be?

Ann-Sofie Johansson: Sharp, sensual, long-lasting. It's not just about sharpness or essentials – there's a real sensuality to it, which I think is very unique to them. And these are pieces that will be in your wardrobe for a long time. That timelessness is one of the biggest advantages of this collaboration.

Styling is central to the Wardrobe.NYC philosophy. How do you think about building a look, and how does that feed back into design?

Christine Centenera: Layering is a key part of the way I put things together – using wardrobe staples almost like building blocks to create an ensemble. I also think about a silhouette, and the perfect hero piece to complete the look. I trust these pieces completely. That trust, that reliability, is really what WARDROBE.NYC is all about.

Josh Goot: It's also about reflecting how people actually dress these days: The track pants with tailoring, a sheer bodysuit underneath a t-shirt. That's very much how Christine dresses, and it's what we've always wanted to capture in the building blocks that make up the wardrobe.

Which pieces feel like the heroes of this collection?

Ann-Sofie Johansson: The tailoring, of course. The coat has a beautiful fabrication and every detail is so well considered. And I love the sculptural blazer – that piece together with the leggings is so very much Christine. That look is a real signature for them. But every piece has its own purpose, and you can mix and pair everything together, which is a big plus.